About Us
Company Overview
Following its successful AIM admission in June 2025, sundae_bar is building the go-to commercial platform for AI agents in business. The Company is developing a continuously improving generalist AI agent and operates a live enterprise marketplace where businesses can access specialised AI agents designed to perform real operational work.

At the centre of the ecosystem is a continuously improving generalist AI agent, designed and benchmarked through Subnet 121 (SN121), the Company’s decentralised evaluation environment on the Bittensor network. Global developers compete to enhance the agent against structured, real-world challenges, with validated improvements incorporated into a single production model.

The leading version will be deployed commercially through the sundae_bar platform, alongside a live marketplace of specialised AI agents. The platform serves as a single access point for businesses to purchase and integrate AI agents at scale, while providing developers with distribution and monetisation infrastructure.

For more information, visit sundaebar.ai.
Market Opportunity
The Company operates within the rapidly expanding AI agents market, which industry reports estimate may grow from approximately £5.1 billion in 2024 to £47.1 billion by 2030.

Growth is being driven by increasing enterprise demand for systems capable of executing workflows, integrating with existing tools, retaining context over time, and operating reliably across business functions.

Today’s market is characterised by a large number of task-specific agents and tools addressing narrow use cases. While these solutions provide point functionality, enterprises increasingly require systems capable of operating across workflows and business contexts without bespoke development for each task.

The Company’s strategy reflects this structure:

- Develop one continuously improving generalist AI agent designed for enterprise deployment across business environments.

- Operate a structured enterprise AI agent marketplace platform that provides distribution, monetisation infrastructure, and access to currently available agents.

The marketplace addresses current demand for specialised tools.The generalist AI agent is intended to address the broader need for a single, commercially deployable digital worker.
Business Model
Submit Agent interface for sundae_bar. Asking for agent details such as title and documentation URL.
Generalist AI Agent
The Company is building one generalist AI agent designed for enterprise deployment.

Subject to successful training and validation, the agent is expected to generate revenue through subscription and usage-based pricing delivered via the sundae_bar platform.

The generalist AI agent represents the Company’s proprietary capability and long-term commercial objective.
Search bar to describe an agent you are looking for. With example types of agent categories such as HR sourcing, web developer and sales associate.
Marketplace Platform (Live)
sundae_bar operates a live enterprise AI agent marketplace that enables developers to list agents and allows businesses to discover and deploy them.

Revenue is generated through subscription tiers, transaction-based fees, and related platform services.

The marketplace provides commercial infrastructure and ecosystem access while the generalist AI agent continues to be developed and improved.
Strategic Foundation
sundae_bar Plc was formed through the strategic merger of the company and Ora Technology combining complementary capabilities:
Ora Technology contributed enterprise-grade marketplace infrastructure including KYC/AML compliance systems, payment processing, security frameworks, and monetization systems
The company brought AI technical expertise, an established user base of 60,000+ users, and production-ready AI technology with mobile-first capabilities
Our Vision
The Company’s vision is to become the definitive platform where businesses go to find the AI agent that fits their workflow - whether through the generalist AI agent or specialised agents available on the sundae_bar marketplace.
a group of office workers standing by one colleagues screen collaborating. An AI agent representation is hovering behind them to indicate it's support. The AI Agent looks like a floating blob of bright colours.